By Danielle Lajoie
I’ve found myself thinking a lot about the innovation process lately. I encounter new products on a daily basis but every once in a while I’ll stumble across one that makes me wonder, “Where do these ideas come from?”
Have you ever heard of Perky Jerky? No? Well let me tell you about it. Perky Jerky is the first energy-enhanced meat jerky and like many other innovative products, it was created by accident. After spilling energy drinks onto their jerky, founders Brian Levin and Matt Keiser were surprised to find their snacks were much better than the regular jerky. Suddenly it dawned on them; this new product was not just the first energy meat snack, but also a tasty treat customers were unknowingly waiting for. Many jerky consumers were already enjoying their snacks with a caffeinated beverage, so what could be better than an energy-enhanced jerky product?
Looking back, it’s hard to believe none of the big players in the jerky industry recognized this unfulfilled need. But as companies have seen time and time again, it’s often the customers who help produce some of the greatest innovations.
Here at WhatsUp Gold, we strive to be innovative as we continue to introduce updated versions of our products and develop new ones like WhatsConfigured. As you evaluate and use our products, let us know what you think. Your feedback is valued and used as we make changes and create new products.
We don’t want to be like the big players in the jerky industry and miss out on hearing from our most valuable source. And who is better to help us innovate than our users? So continue to send in your ideas. Who knows what it could lead to?
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