Daily Network Monitor

As a marketer, I’m always interested in hearing what people have to say about promotions. Does a buy-one, get-one offer motivate you? How about a % off discount? Or what about a prize? Does it really make a difference? Do you care? 

With our latest major product release in May, WhatsUp Gold v12,  I breathed a sigh of relief. Finally, new features and new functionality to brag about. But once again the pressure was on to get more people to ‘try’ and ‘buy’.  I got it! Let’s do another gimmick “Is your network healthy? Try our software and be entered to win a Wii FIT” and “Buy and be entered to win a 1 of 12, 1-terabyte Hard Drives.”  So I ask you …does this type of promotion motivate you? Or are you of the mind-set, I just want the product. Give it to me at the best-price.  

We’re currently running a promotion on our website for a “free copy of VoIP Monitor.” What’s the catch? Well, you need to buy a new license of WhatsUp Gold (v12). Good I guess for those who are already ready to purchase and just happen to have VoIP, but does it motivate people to “try” the software first?

I’d be interested in hearing from IT professionals.